Prunotto is located in Alba, the most important focal point of the Langhe, equidistant from Barbaresco and Barolo, on the right bank of the Tanaro River. The property sits on a smooth plain surrounded by vineyards of the Langhe and Roero regions. It is immersed in a countryside which seduces with the natural beauty of its surrounding hills alternating with small sloping valleys which are gently woven between the hillocks.

The land on which the Prunotto Estate is located is fascinating and enrapturing not only because of its natural scenery, the colors and the "silence" it offers, but also because of its history and its traditions. Alba itself has carefully maintained its baroque and renaissance palaces and a series of medieval towers which were built by the city's noble families. All of the region, with its castles and medieval towns, preserves an artistic and architectural patrimony which is amonst the most valuable and unique of the whole region of Piemonte (the Piedmont region of northern Italy).

The Antinori family, who themselves come from a similar environment: bestowed with unique vineyards and lands, decided to take on this terrain with the conviction of going down a path which would make Prunotto become one of the most significant companies in wine production in the Piemonte region.

In fact, the company, consisting of a total of 50 hectares, has vineyards in the best wine-producing areas of the Piemonte and has a wine-producing facility equipped with the most modern technology available. This, in turn, guarantees the best quality possible for the wines and solidifies the winery's position in the spectrum of both national and international production.

In the course of the last ten years Prunotto has invested a lot, especially with regards to updating its cellars and the technology of the aging of its wines.

Adjacent to the original head offices of the company built in 1970, a new wine cellar, designed by the architect Della Piana, was completed in 1999. This new structure was intended for the vinification and stocking of the wines. Such an investment is fundamental for guaranteeing the expansion and the improvement of the areas designated for processing the grapes. It involves a temperature-controlled facility which allows for maintaining a constant temperature throughout the year in order to optimize the preservation of the wine.

Following the introduction of barriques (225 liters), the old large-capacity Slavonian oak barrels (100 hl) were entirely substituted in 2000 with French oak barrels of a smaller dimension (50-75 hl). The latter were better suited for enhancing the potential of the individual wines.

Furthermore, over the course of the years, the old cement basins were replaced with stainless steel tanks, which guarantee the best protection of the aromas and other characteristics of the wines. Even the new vertical wine-making tanks are made of steel and have dimensions which are slightly less in height but have a wider diameter, which help maintain the contact and therefore the extraction of the grape skins into the must/wine during fermentation.

The production line for bottling was also renovated with the installation of machines with an advanced technology which protects the wine, guarding it from possible oxygenation (which is a negative during this phase); moreover the machinery which inserts the corks into the bottles is much more evolved from a technological point of view, and guarantees maximum dependability in the secure sealing of the bottles.